Telegraph.co.uk Suave Bride, and Cookie, “The stylish parenting magazine for the new mom.” The 
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Ballard Designs, a different kind of catalogue
"They've actually stepped it up," says Herndon designer Lauren Liess. "Most of my catalogues get tossed unerringly into the recycling basket, but [Ballard's] sticks around a little longer. Their new cover looks like a armoury."
On the front of Ballard's August 2010 catalogue, four gold sunburst mirrors, loosely set against a dim pink background, introduce a line of products by Atlanta designer Suzanne Kasler . Forthright, subtle and sophisticated, the catalogue looks more like a shelter publication than a mailing from a bunch-market retailer.
And that's the point.
"When our customer is thinking about design, we yearning her to think of Ballard," says company President Ryan McKelvey. (He also says their customers are "overwhelmingly female.") "We're annoying not only to be a resource for products but also for design help and inspiration."
Long live personal style
IS Martha Steward the lifestyle guru antiquatedé? Is perfection in home decorating out of fashion? Well, at least one deco expert thinks so. Maxwell Gillingham-Ryan, be wrecked of the design blog and one of Time ’s 50 best websites, Apartment Cure, declared Stewart as being " sooo over".His contention is that Stewart’s perfectionistic decorating mode is "dead". Other interior design experts may be echoing his remarks by their stance in heralding the replacement to basics and the expression of personal style in home decoration. This new attitude may have been brought on by the pecuniary crisis—people finally see the logic in being sensible in their outlook. Whatever it is, one popular drift now is to go personal.
